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Managing
for Success
Does it work? Industry-wide
the average employee turnover
rate is 150%. At Red Robin
it’s 90%.
Beyond attracting and keeping
good team members, we work
to provide managers with
the information and tools
that enable them to identify
“best practices” and put
those practices in effect
at our restaurants. Our
management education program
helps managers analyze what
is happening at the restaurant
level. Data cubes allow
us to determine the true
ideal cost of menu items
and control costs. We negotiate
company-wide ingredients
contracts with food companies
and continually test menu
enhancements. Our goal is
to assure that each Red
Robin restaurant operates
profitably and upholds the
Red Robin image, providing
high quality service and
great burgers and beverages.
Growing
the Robin
Increasing revenues and
profitability at Red Robin
comes down to three basic
strategies: (1) Opening
new company-owned restaurants
in attractive locations,
(2) adding successful franchisee
restaurants, and (3) leveraging
overhead. We anticipate
opening 18 restaurants in
2003, a 19% increase in
company-owned restaurants.
Our franchisees have committed
to opening an additional
10 to 13 restaurants, giving
us a projected total at
year end of nearly 225 Red
Robin restaurants in 26
states and Canada. By clustering
restaurant development in
attractive markets, we are
able to leverage our general
and administrative costs,
further contributing to
earnings growth. |
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With a proven concept and
a seasoned management team,
Red Robin has become a valued
addition to retail centers.
This has resulted in better
sites for our restaurants,
and more attractive opportunities
to expand in markets where
the Red Robin name is recognized.
When you run a restaurant
with good economics, then
good sites are the key factor
to exceptional returns.
We’re also proud of our
ability to attract new team
members to our restaurants.
A
National Concept
Our management team is experienced
and has a history of achieving
profitability at Red Robin.
When it comes to operations
issues – the ability to
open restaurants, to communicate,
to take care of team members
and guests in an unbridled
fashion – we think that
we are pretty darn good
at it, albeit we are always
striving to do better. With
the support of our shareholders
and team members, we welcome
the opportunity to build
a truly national, casual
dining restaurant concept.
Sincerely,

Mike Snyder
Chairman, President and
Chief Executive Officer
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