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The
first Red Robin restaurant opened in Washington
state in 1969. Today, Red Robin restaurants
can be found in 23 states and Canada. At the
heart of the Red Robin menu are 24 gourmet
burgers, served with bottomless french fries.
An array of appetizers, salads, non-burger
entrees and desserts are also offered, as
well as Red Robin’s Mad Mixology specialty
alcoholic and non-alcoholic beverages. |
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presence
of Red Robin restaurants in desirable markets.
An ideal franchisee is a firm with sufficient
capital and operating expertise to open multiple
restaurants. These are firms that have the
capacity to attract top operating talent,
who will in turn attract other good people.
Behind the scenes, Red Robin restaurants are
highly computerized and backed by one of the
best in-house MIS departments
in the casual dining |
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| Family-friendly
is a priority at Red Robin. We consider our
primary competitor to be a backyard barbecue
at our guests’ homes and we strive to create
that same welcoming, entertaining atmosphere
in the restaurant setting. There’s nothing
staid or reserved about dining at Red Robin.
It’s a place for celebrations, for a quick
meal while shopping, or a chance to relax
with family and friends while someone else
cooks and does the dishes. |
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industry.
Extensive data cubes, developed from point
of sale, revenue, labor and purchasing data,
help managers analyze what is happening in
their restaurants to optimize product quality,
minimize waste and control costs. Through
financial analysis – that allows team members
to see what “best practices” are and the effect
of those practices in action – restaurant
managers and franchisees gain tools to improve
operations. |
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In
addition to women, a primary focus for Red
Robin is attracting the fastest growing retail
demographic in terms of purchasing power –
the teenager. When we capture the interest
and imagination of this market, they play
an important role in bringing other generations
to our restaurants.
Red Robin actively seeks franchisees to further
leverage general and administrative expenses
and increase the |
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A culture of sharing experiences, from “unbridled”
moments to operations, both binds restaurants
and team members together and assures that
good ideas are disseminated widely. The cornerstones
that drive Red Robin’s success truly differentiate
our Company from so many in our industry.
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